Candidates should provide the following:
1. An industry overview of the airline sector which should give an analysis of the main characteristics of the industry and the factors affecting competition. This should include an examination of the changing patterns of demand and changes in market concentration over time. Other relevant issues may include; the need for bilateral agreements; the role of regulatory authorities, the development of alliances and strategies; political factors etc. and
2. An analysis of Virgin Airways economic and strategic behaviour including a critical analysis of its internal structure, its objectives and key drivers in the organisations’ external environment and effects on conduct and performance.
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