1. Apply the VRIO framework in the following settings. Will the actions described be a source of competitive disadvantage, parity, temporary advantage, or sustained competitive advantage? Explain your answers.; (a)Procter & Gamble introduces new, smaller packaging for its Tide laundry detergent.; (b)American Airlines announces a five percent across-the-board reduction in airfares.; (c)The Korean automobile firm Hyundai announces a 10-year, 100,000 mile warranty on its cars.; (d)Microsoft makes it easier to transfer data and information from Microsoft Word to Microsoft Excel.; (e)Merck is able to coordinate the work of its chemists and biologists in the development of new drugs.; (f)Ford patents a new kind of brake pad for its cars.; (g)Ashland Chemical, a specialty chemical company, patents a new chemical.; (h)The New York Yankees sign All-Star pitcher Randy Johnson to a long-term contract; (i)Michael Dell uses the money he has made from Dell to purchase the Dallas Cowboys football team;
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