BA 490 Project Part 2: Cultural Exchange and Marketing Strategy

Question BA/490 Project Part 2: Cultural Exchange and Marketing Strategy (Starbucks Corporation) ————————————————————- Now that you have had your Project company/idea approved by your professor it is time to write the second part of the project which builds on Project Part 1. Using the same company your chose for Project Part I (the company that is proposing an expansion opportunity overseas) conduct research on the proposed “overseas” country. Specifically focus on the culture and cultural exchange of the country. For the culture review the web site http://geert-hofstede.com/ or similar resources to compare the cultural differences between the US and the company in your project. Identify the cultural differences and consider the cultural exchange. In addition research and choose the best distributions method: Product/Market Pricing and Positioning. To Review: Write a 1000 word APA style paper entitled “Strategic Audit” In your paper Identify the following: Cultural differences Cultural exchange Distribution Methods Product/Market Pricing Positioning In your paper include a title sheet and 2-3 references. Only one reference may be found on the internet. The other references must be found in the Grantham University online library. Only the body of the paper will count toward the word requirement. Please see rubric below. Grading Criteria Assignments Maximum Points Meets or exceeds established assignment criteria 40 Demonstrates an understanding of lesson concepts 20 Clearly presents well-reasoned ideas and concepts 30 Uses proper mechanics punctuation sentence structure spelling and APA 10 Total 100

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