Business Environment and Marketing Research

This assignment represents Section 2 of the Marketing Plan. Use the Marketing Plan guide to identify the sections of the Marketing Plan and the marketing elements contained therein. This assignment will focus on Section 2 – Marketing Research & Target marketing (Module 2).; Section 2 – Market Research & Targeting (Module 2); Relate all responses using the WBC scenario and the product you have selected to market in Module 1.; Create a 4- to 6-page Word document for your Marketing Plan sections. Apply a standard business writing style using the Market Planning Guide sections as your (headers/ sub heads/ bullets) to your work. Be sure to cite your work in the APA format.; Use the following file-naming convention: LastnameFirstInitial_M2_A2.doc. For example, if your name is John Smith, your document will be named SmithJ_M2_A2.doc.; Submit your Word Document to the M2: Assignment 2 Dropbox by Wednesday, May 21, 2014.;

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