- Create a case study summary of the company(American Airlines) including a general overview of the company and its external environment, a list of its current strategies and objectives, and a financial analysis of the company using ratio analysis.
- If the company continues with its present strategies and objectives, where will it be in five years?
- If you were the CEO of the company, what strategies would you recommend and why?
- Describe the competitive strategies used by the company’s main competitors. Which of these strategies are the most effective? How can your company combat these strategies? Support your answers.
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