‘FIFA, an enterprise worth billions, has plenty of legitimate resources to fight off the corruption allegations – some $400 million a year from sponsorship alone. So, as the US government follows the money allegedly coming in through illegitimate channels, fans should follow the money FIFA gets from corporate sponsors, which enables its unsavoury business as usual. The deaths of thousands of migrant workers building World Cup stadiums and other rampant labor abuse have done little to move soccer’s giant marketing partners – Visa, Coca-Cola and McDonald’s – so perhaps an international criminal investigation might do the trick. …
According to Transparency International poll of 35,000 people from 30 different countries, 69.2 per cent of soccer fans have no faith in FIFA. In the last year, some big-name sponsors have started to take notice, with Emirates, Johnson and Johnson and Sony ending partnerships with Blatter’s group.’
Kavitha A. Davidson, ‘FIFA’s Corporate Sponsors Abet Soccer’s Corruption’, Bloomberg View, 27 May 2015
Assume you have been employed as a corporate governance consultant by the Association of Institutional Investors (AII). The AII is concerned with the risks associated with investments in corporations sponsoring FIFA. In order to minimise this risk the AII wants to know how the corporate governance of FIFA should be reformed to meet contemporary standards of best practice in corporate governance. Your assignment is to prepare a report to be published on the AII web site recommending the corporate governance changes required to be made by FIFA so that AII members can continue to invest in FIFAs’ corporate sponsors without exposure to investment risk associated with FIFA’s current alleged corporate governance deficiencies.
Part 2 (15%)
• Demonstration of knowledge of the issues and evidence of wide reading to support your analysis
• Demonstration of your ability to apply the knowledge to identify keys issues leading to your recommendations
• Evidence of sound reasoning and the exercise of professional judgement to support your recommendations
• Development and statement of concise recommendations for presentation to the AII
• Overall structure and professional presentation of your report to the AII
• High quality written communication of concepts and terms in ordinary English as the report will be published on the AII web site and not all readers can be assumed to be professionally competent in corporate governance
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