Check out our sample annotated web page (http://bounceapp.com/190052.)Links to an external site. for a high-end pet boutique.
Mouse over highlighted areas to view associated commentary.
Pick one of the two brands and visit their website
Sport Clips (https://www.sportclips.com/.)Links to an external site.
Identify a site page – landing page or otherwise – where place and/or product is featured.
Remember; place encompasses physical and virtual locations
Copy the webpage link from your browser.
Screen capture and annotate the webpage using BounceApp (http://bounceapp.com/.)Links to an external site.
See the step by step tutorial (http://tutorials.clarify-it.com/d/7w7zcr.)Links to an external site.
Identify at least three examples of how place and or product is used to reinforce the gender targeting.
Write at least two sentences of explanation for each example.
When done, copy the link to your annotated BounceApp page.
Post your annotated webpage link to the discussion forum below.
In the post title identify whether you picked Sport Clips or Sister Snog.
In the body of post, provide your BounceApp page link. See example.
Explore annotations for the brand you didn’t pick. Respond to three of your peers, at least one of which must be for the brand you didn’t pick. Comment on market niche strategies that those brands used/failed to use in promoting their website. Then answer this:
Which brand do you think uses product and place more effectively to differentiate itself? Cite at least one reason why relative to both product and place.
Feel free to pick a different “winner” for product versus place.