Your strategic ad project should include the following steps plus your creative ad(s): Advertising goal; Client Key Facts; Product Features; Target Audience; Product Benefits; Direct & Indirect Competitors & Brand Images; Product/Organization Brand Image; Strategic Message; Supporting Evidence; Ad Design, Test and Final Creative Options. For each of the preceding steps, a minimum of 250 words and a maximum of 1,000 words is expected. A An APA bibliography follows. Your ad(s) can be placed before or after your bibliography.
Upload the above by the deadline indicated. Please upload only Word, Power point or pdf files. Do not upload any Pages or Keynote docs. Late submissions will be penalized. Make sure both your name and student ID are printed on your work. Your document should not exceed 10 double-spaced pages, including the bibliography and cover page.
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