1. Identify economic characteristics and competitive dynamics of your company’s industry – In particular, where your company stands relative to the industry with respect to size (assets/sales), number of employees, market share, products, global reach, etc. Use your company’s 10-k, MD&A, and various financial websites (e.g., Yahoo, Bloomberg). Is this a growth or mature industry, commodity or intellectual property intensive industry? Identify at least 3 industry competitors. Use graphs or charts where appropriate.
2. Identify company strategies – What is the value proposition for your company’s shareholders, e.g., product diversification, expansion (organic or through acquisition), high customer satisfaction, etc. Present how your company has done over the last 2 years with respect to these success factors (i.e., number of new stores opened).
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