General Electric

You will analyze the case study “General Electric .” Use this link:; http://media.pearsoncmg.com/ph/bp/bp_akamai/kotler/General_Electric.html; ; Include responses to the following questions in your analysis: •Why did GE implement a limited distribution strategy? •How was GE able to evoke an emotional buying experience for customers purchasing appliances? •How was GE able to move upstream in price?;

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