How are value propositions different in business markets compared to consumer markets? Also using the concepts in Getting Brand Communities Right, describe some brand communities that you belong to or participate in.
Articles to be used:
Customer Value Propositions in Business Markets by James C. Anderson, James A. Narus, & Wouter van Rossum
Getting Brand Communities Right by Susan Fournier & Lara Lee.
To order this or a simialr paper and enjoy GREAT DISCOUNTS click Order Now