INTERNATIONAL BUSINESS DECISION-MAKING

INTERNATIONAL BUSINESS DECISION-MAKING
Project description
Description of the assignment The minor assessment is centred around Sony’s annual report. Each student is expected to submit a case report, based also on the analysis of relevant background readings on top of the case study itself, addressing the following issues: ? Discuss the decision-making process at Sony and outline the factors that influence it. Then classify the decisions. ? How would you manage the decision-making process if you were the Chief Executive Officer? Explain each stage of this process. ? Describe and analyse the consumer electronics industry and how Sony’s managers should take it into account in making decisions. ? Apply forecasting models to Sony case study (e.g. provide a 2-year moving average graph by using sales data).

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