Research paper about “Internet displays advertisement”, this paper will be covered:
1. A brief (one paragraph) description of how the site/app tool works
2. A brief (one paragraph) description of who uses the site (provide the most appropriate you judge as most important such as:
demographics, psychographics, and behavioral groupings of those groupings if available)
3. Why do people use it? What is it about their interests or needs that you can leverage to get their attention?
4. What’s the size of the potential audience?
5. Specific ideas of the “pitch” for each. Include what would be the things (strategic initiatives) that you would do to get prospects’
attention (like pictures for the portrait studio). Include why you think that “pitch” will work.
6. How do you get prospects (people in your target market) to follow you once you have their attention?
7. Estimate of cost (assume labor for writing content $50 an hour, strategic planning at $100 dollars an hour)
8. Addressed whether or not there is also advertising available on the tactic, and how advertising good, or should not, be used to
leverage the publicity.
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