Marketing

Describe how the three types of decision making, including cognitive, habitual, and affective, impact the overall decision-making process of the consumer. Include an example of a product that would fall under each of these purchases. How might a marketer reach consumers involved with each of these decision- making types? Do not copy verbatim from the textbook or any other outside sources. Please cite the textbook and at least one additional outside source using correct APA formatting.

Your essay response must be a minimum of 200 words in length, not counting references listed at the end or repeating of the question. All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations, and cited per APA guidelines.

 

 

 

 

Identify the steps in the cognitive decision-making process, including what occurs at each stage, incorporating an example of a product that you may have purchased recently. How might this information be relevant and important to a marketer from the standpoint of how they would market to consumers at each stage?

Your essay response must be a minimum of 200 words in length, not counting references listed at the end or repeating of the question. All sources used, including the textbook, must be referenced; paraphrased and quoted material must have

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