Referral Assignment: Individual Marketing Research Report.
Assuming the role of a marketing consultant, you are required to produce a marketing research report for the East Midlands Trains. The report should contain all the parts highlighted below.
- Executive summary and recommendations,
- Introduction (Background information of organisation) and problem definition,
- Review of organisation’s markets and products,
- Justification for doing research and objectives,
- Sampling Methods,
- Data Analysis and Key Research Findings,
- Research Limitations & Reflections,
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