Marketing Research Report for the East Midlands Trains

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Referral Assignment: Individual Marketing Research Report.

Assuming the role of a marketing consultant, you are required to produce a marketing research report for the East Midlands Trains. The report should contain all the parts highlighted below.

  • Executive summary and recommendations,
  • Introduction (Background information of organisation) and problem definition,
  • Review of organisation’s markets and products,
  • Justification for doing research and objectives,
  • Sampling Methods,
  • Data Analysis and Key Research Findings,
  • Discussions,
  • Conclusions,
  • Research Limitations & Reflections,
  • References

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