Mercedes benz: Identify competitors, market share, trends and changes occurring in the market.

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  1. Conduct situation analysis on the market. Identify competitors, market share, trends and changes occurring in the market.
  2. Are there new entrants, or barriers to entry?
  3. Are some brands growing while others are fading?
  4. Identify 3 different advertisements from three different types of media employed by the advertiser.
  5. Identify target audience, media vehicle(s) used, and content of the ads. What is the core message?

 

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