Organisational Change Management
Read and critically evaluate the following D2 case study. Then structure your work by following and applying the “Appreciative Inquiry 5D framework” (Cooperider, Witney and Stavros, 2008) to design and plan a change management intervention in response to the organizational change at D-2. Use the following questions as a guide: Consider the advice you might give to (the manager):
1. Apply your developed theoretically informed knowledge of organizational change to identify what are the key issues that require attention.
2.Select one or more of these issues for detailed consideration and justify your choice.
3.Identify and critically review those theories that could aid your understanding of the issue(s) you have selected for special consideration.
4. Explain how these theories might inform the advice you will offer? Basic steps in AIinvolves a cycle of 5D, namely Definition, Discovery, Dream, Design and Destiny (Cooperider and Whitney, 2001 and der Haar and Hosking, 2004). Your work should address the following questions which accompany each stage of the cycle; your work must be structured into sections using only these 5D cycle headings/ the 5D framework – Definition, Discovery, Dream, Design, Destiny. a. Definition – what are the primary underlying case study problems and key issues?
b. Discovery – Select one or more of these issues for detailed consideration and justify your choice. Consider How might these underlying problems be addressed?
c. Dream – What and when might the possible or potential solutions be?
d. Design – How, and in what ways might these possible solutions be implemented?
e. Destiny – Recognition of limitations to your design and consideration/ formulation of possible solutions which might address and balance these limitations.
Basic Steps in Appreciative Inquiry Cooperrider, D.L. dan Whitney D. (2001), A positive revolution in change: appreciative inquiry, on Robert T. Golembiewski (ed.), The handbook of organizational behavior, second edition, New York: Marcel Decker. Online Documents : http://www.taosinstitute.net/manuscripts/ revolutioninchange.doc Appreciative Inquiry references
Magruder Watkins, J., Mohr, B. J. (2011) Appreciative Inquiry: Change at the Speed of Imagination. Publisher: Jossey-Bass/Pfeiffer Library E-Book. Cooperrider, D. L., Whitney, D., & Stavros, J. M. (2008). Appreciative inquiry handbook. Bedford Heights, OH: Lakeshore Publishers. Library E-Book.
The auto-components manufacturer case
D2, as it will be referred to here, is a French car components manufacturing company with two plants in France, and additional plants in Spain and the UK. The company has always focused on making a good return on investments and growing shareholder value and has pursued this goal by giving priority to product innovation, investment in new technology and developing the capability of its staff.
Over recent years D2 has managed to maintain the competitive position of its four manufacturing facilities in the face of growing competition from companies manufacturing in low-cost countries. However, the recent economic downturn has had a big impact on demand and the company is struggling to survive. The executive board has recognised the need for urgent change. It has formulated a new strategy that focuses on cutting costs as quickly as possible and to this end it has decided to stop producing some components and to concentrate the production of other components at fewer sites in order to benefit from economies of scale. This decision is still to be announced. Only a few very senior managers are aware of the new strategy.
The new strategy will involve expanding production at the company’s main factory at Blois in France. Production is to be expanded here because Blois has the most advanced manufacturing technology and the factory is not yet working to capacity. It is anticipated that increasing production at Blois will lead to a significant reduction in costs.
The UK plant has been selected for closure because it is has the most outdated manufacturing technology.
Workers at the Didcot (UK) site will be shocked when this decision is announced because they have been led to expect a massive new investment in their manufacturing facilities. The closure will lead to large scale redundancies and there will be few opportunities for staff to be redeployed to other plants in France and Spain.
One group of employees who will be encouraged to relocate to Blois is the B2 team of product development engineers located at Didcot. The pace and quality of product development has been an important factor contributing to the company’s pre-recession success. Product development has been concentrated at Didcot because the area is an international centre for auto product development. Many other companies (including many formula one racing teams) are located nearby and this has led to the development of a world-class pool of product engineering talent in the area.
It is possible that many of the B2 product development engineers may be reluctant to relocate. However, at least in the short term, alternative employment opportunities will be in short supply.
Employees at the other sites in Spain and France are likely to be worried that this may only be the first of many changes.
• Your work should meet the learning outcomes (see above p.3)
• Your work should minimise description and unsupported prescriptive recommendations
• You should read widely and use journal articles, books, concepts and theories
• You may write in first person, acting as a professional practitioner using and demonstrating
evidenced argumentation, reasoned judgment and decision making. For example, “my suggestion
here is that” is a good example of writing from a professional perspective. Writing in first person
does not mean that colloquial terms such as “I think” or “I believe” are appropriate.
• A good assignment evidences awareness of contemporary issues and the strategic environmental
context of change management in a contemporary organisation.
• A good assignment applies effective study skills to demonstrate evidenced insights and analysis.
• A good assignment avoids the use of inappropriate websites at level 3 study such as business balls, tutor2U.net,
• A good assignment demonstrates appropriate use of English grammar and expression; and avoids
use of colloquial language and jargon. ORDER THIS ESSAY HERE NOW AND GET A DISCOUNT !!!
Organisational Change Management
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