Read and Answer
Read the attached Chapter 10 from the book: Applying Communication Theory for Professional Life: A Practical Introduction – 3rd Edition. Then based ONLY in this book, answer the following questions using simple English vocabulary and in a form of question and answer:
– In your opinion, does uses and gratifications theory give the audience the most control over media compared to the other theories? Why or why not?
– What is an innovation that you personally adopted and liked, but failed to reach critical mass? Using the five qualities of why innovations are adopted, explain what happened to this innovation.