role of a consulting team working for an independent bottler with a fixed-contract with Coca-Cola.
analysis the case to assume the role of a consulting team working for an independent bottler with a fixed-contract with Coca-Cola. Conduct an issue analysis for your company to identify the core issue and sub-issues to overcome in order to survive in this industry. In your analysis, you should address the following points:
– How do the economics of bottlers differ from concentrated producers?
– What was the logic of the franchise system? Why, for example, did Coca-Cola use
exclusive (vs. non-exclusive) franchise agreements in the past?
– What are the barriers to entry for the bottling industry?