Should e-marketing be used as a strategic method to meet long term business objectives or is e-marketing best suited to the implementation of short term tactical outcomes?

The paper will need to take a side
Argue balance and then take a side

Should be discussing 
-Strengths of e-marketing for your chosen outcome
-Difference between strategic and tactical
-Value of long term business objectives versus short term tactical outcomes
-How e marketing assist one of the two sides more
-Conclusion that makes it clear where you stand.

p(7)

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