Strategic Plan

A strategic plan has to be conducted for a local restaurant in Qatar "sugar and spice". We did an intreview with the company manager to know more about it, the result of the intreview is attached please see the outline of the project we ONLY want the highlited section for you to work on and we attached some files that could help, we will finish the rest. Also, another survey will be added from the employees prespective as soon as we finish it. attached a sample business plan that could help you please take a look at it as we want something similar.

Please focus only on the highlighted section (SWOT ANALYSIS: INTERNAL & EXTERNAL and their sub units)

SWOT ANALYSIS

A. ASSESSMENT OF THE INTERNAL ENVIRONMENT (THIS INCLUDES THE VISION, MISSION, FINANCIAL RATIO ANALYSIS, McKinsey 7s Framework; IFE matrix)

B. ASSESSMENT OF THE EXTERNAL ENVIRONMENT (THIS INCLUDES PORTER’S FIVE FORCES MODEL ANALYSIS OF THE COMPETITION AND THE STRATEGIC MAP; EFE matrix; CPM matrix)

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