The non-profit venture:
• Iraq and Afghanistan Veterans of America
What are the challenges for this social venture, in terms of:
• What is the social mission? Can it compete with other social ventures, in terms of timeliness, attractiveness, relevance, impact?
• What are the Revenue Drivers?
• What are the challenges to generating Revenue, based on the “environment” today? Note the images provided and add your own. How do they reflect this challenge and the opportunities for the venture? What is the tone of the country and its attitude towards the Iraq and Afghanistan conflicts that is so different from Viet Nam? For example, what does the memory of 9/11 do to boost this venture?
• Explain the 2 target markets: end-users and funders.