Lindt chocolate goes to South Korea
Prepare a report for management for your allocated company(Lindt), recommending that the company enter into a new overseas market (defined as a country or large region within it) and outline the main features of the marketing plan. The new market that you recommend is your choice but it must not be one where the Company is already present. Topic:Lindt chocolate goes to South Korea Your recommendation needs to contain the following: 1 Reasons for selection of new market for entry by the Company
2. At least 2 Alternative markets (also Lindt is not present) were candidates and reasons not selected
3 Proposed market entry strategy, including rationale
4 Outline of recommended marketing mix four Ps: price, product, promotion, and place ORDER THIS ESSAY HERE NOW AND GET A DISCOUNT !!!
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