updated marketing plan

You are a marketing consultant for your company’s brand. Your goal is to help the company create an updated marketing plan by learning to apply the marketing process to communicate how great the company’s brand is to its current and potential customers in the marketplace and market space.

One of the first steps of the marketing plan is to understand the business goals of the project.

Complete the following:

  • Summarize the role of marketing from a business perspective in a 400-600 word document, including:
    • How the 4 Ps of marketing work together. The role of a marketing professional in creating a business plan.
    • Select a company from this list, consider them your “client”.
      • Review your client’s brand by researching its Web site and other supplemental resources, such as this directory and/or this one to learn everything you can about the company, its customers, the management team, and anything else that will help you understand its brand.
      • Describe the value of marketing by suggesting 2 marketing ideas to help the selected company.


Hoovers. (n.d.). Retrieved from http://www.hoovers.com/

Interbrand. (n.d.). Best global brands 2014. Retrieved from http://www.bestglobalbrands.com/2014/ranking/


APA format

The Hoovers reference is where you will pick the company which the paper will be on. Also here is another reference for the 4ps on marketing


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